John Green: A different kind of publicity tour “Paper Towns” 


Remember the olden days? Those were the days when television, newspapers and magazines were the way to publicize events.  I found out yesterday that social media really has changed the way things are done.  To my pleasant surprise I found out kids still read actual books, admire authors, and have good manners. (At least the girls were terrific; since there were no boys I can’t really comment on the weaker sex.)

The author, John Green, “No Fault in their Stars”, was in Columbus, Ohio, to promote his new book and movie, ” Paper Towns.”   Columbus, was one of the selected cities for this worldwide tour. ( I am not really sure what this book is about since I’m a lot older than 17. It has something to do with teenage love, angst and independence.)  After the tour, I decided I’ll read the book and forget that I’m on medicare.

John Green with his former best selling book

John Green with his former best selling book

An author is treated like a rock star

I wasn’t aware of what I was getting into when I volunteered to usher for “Tour of Paper Towns.” As I approached the Palace, a uniquely restored theater, I noticed that the street was packed with young girls of all shapes and sizes,  holding signs , posters and books!

When I got into the Palace, I discovered that I was ushering for the ” Paper Towns Tour.” The girls were waiting to hear an author, see a movie clip, and meet actors. The signs and posters pertained to the movie.

Our job, as ushers, were to make sure every seat was filled in the theater when they led them in at 250 at a time. The doors opened, and I felt nervous.  What if they were rowdy, mouthe, and confrontational?  No such thing. They filed  into the theater, being led by a young  guy in charge of the event. (He intently marched the groups of girls into the theater.)

The girls politely followed directions and got into their seats. It was a piece of cake! They were all dressed nicely in their 21st century clothes; dresses are out of style with this young crowd.

As soon as many of them took their seats, out came the phones, and the thumbs furiously texting. It sure kept the audience quiet. I think they were texting each other too. (Why talk when you can text?)

Many of the girls told me the primary reason they were there was to hear the author. “He is a great writer, and I like his characters and books,” said one girl. After talking to several others, I found out they were  also there to see the actors and a clip from the movie.  Imagine that, an author is an idol of the female youth of America.

Selfies, cameras, and publicity 

A young woman, who is an internet star, came out wearing a white dress that had a cape attached to it. She told the girls to take out their cameras, take a selfie and #Paper Towns Tour.”  In a few seconds hundreds of girls publicized the book.

During the showing of the clip there were some  screams when they showed the actors during the clip, and when they came out on at stage. The biggest screams were for the author!

Nothing like my generation where they got hysterical and fainted for musical groups. This was a more restrained kind of screaming.

After the movie clip the actors came out and had a very personal, familiar question and answer session with the audience. One of the more famous actors was Cara Delevingne, an English model. The other actors I also didn’t know were: Nat Wolff, Halston Sage and Austin Abrams.

John Green has a website, http:// John Green. com, a Twitter and a Facebook account. He can do the job of a press agent all by himself. Once you get on his sites, you can hear what he’s saying to the kids. (See, I’m giving him unsolicited publicity). I found it interesting that this young author was formerly part of a ministry in Columbus, Ohio, that volunteered at Children’s Hospital , sounds like a good role model!

It seems like the social media has brought actors and their audience into a more personal and intimate relationship. They don’t seem to be as far removed as they used to be, but only if you have a smart phone, and are a member of social media.

 

 




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Silence is golden: 10 pet peeves about cell phones: Any additions?


Cell phones and smart phones are really fun.  I rely on my cell phone as much as anyone else. The only reason I haven’t gotten a smart phone yet is because I don’t want to pay the extra dollars for it. I am also afraid I will become one of those people who I am complaining about in this post. Constantly looking down at my phone, or using it when it’s really inappropriate. I think it’s rude when people prefer their phone to me. .

Here are 10 places I wish people wouldn’t use their phones

1. Movie theater:  I am there to enjoy the movie. I find the light from your phone very
distracting. If you want to stay in your own little world, stay home, rent a video and don’t
put on your freaking phone. There is a reason they run that cute little feature before the movie starts about keeping your phone shut off!

2. Dressing room: Don’t talk on your phone in the next dressing room over when I am trying on clothes. It is depressing enough for me to be looking at myself in the full-length murder. It is annoying to be taking off my shoes, pulling up pants that don’t really fit me, and getting frustrated with the price of everything. I don’t need to hear your personal conversations. I don’t want to hear your arguing with someone on the phone or discussing a matter that requires  professional counseling.

3. Gym: This is especially directed to personal trainers or class instructors. . I may be old, but I’m not stupid. I see you with that phone that you think is hidden, playing games, or checking your email. (while I’m working my fanny off.).

4. Restaurants:  When I am enjoying a meal I paid for I don’t need to hear you talking in 3 volumes up to someone.

5. Traffic: Don’t talk on your phone while driving. People are really risking getting in an accident.  Don’t text. Everyone knows this by now, but they still do it.

6.  Nature path : When I am walking in the woods by myself, the last thing I want to hear is somebody yelling on top of their lungs on their phone. I prefer the sounds of the birds and the wind rusting the leaves of the trees.

7. Library:  I used to like to go to the library to browse and get some peace and quiet. Now, people are allowed to talk on their phones, and I can’t do a thing about it.

8. Public Restrooms:  Can’t I even do “my business: in peace. Can’t you wait until you’ve flushed the toilet?

9. Play or live concert:  I can’t believe the amount of phones that appear in the dark at these events where I’m paying big bucks.

10. Looking for a tenth one. Any suggestions? Comments would be appreciated.

I know I might as well get used to it because things aren’t going to change any time soon. People have to be constantly entertained. It almost seems like they’re afraid to be alone, even for a few minutes. That’s life in the 21st century.  What do you think?  Agree or disagree?

Will a Smartphone make me any smarter?


Smartphone Configuration for Social Media Mark...

Smartphone Configuration for Social Media Marketing in Frederick MD (Photo credit: Frederick Md Publicity)

I must be the only person alive who still doesn’t have a Smartphone.

It isn’t that I don’t want to get one. The fact of the matter is I’m not important enough to actually need one. I don’t know if the cost justifies it for me. What if I lost it?

I don’t have a lot of appointments to keep track of, and I’m not an executive. I don’t really have pictures to show anyone else.

But, I’m thinking it’s important to keep up with technology. I’d like to scroll through the few pictures I have. I’d like to talk to Siri. Would she make me any smarter?

I’ve noticed that once a person gets a Smartphone they are obsessed with it. They are continually checking and re checking their email. It doesn’t matter who they are, or what they’re like. A few minutes after purchasing one, their heads are buried in it.

Maybe it would make me closer to my relatives?  Maybe I would get in the mood to message them if it was more convenient. Would it make me closer to them?

I did hear Danielle Steel, on ” The View”  say it’s making the kids more distant from each other.  She said, “they don’t call each other anymore, and hear a human voice.”

Is she right about that?

Do you think a Smartphone is helpful for a person over 60? What do you like best about yours? Which Smartphone would you recommend?

I would appreciate your comments.

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